MBA in Marketing Management
One year fully accredited and internationally recognized program in Marketing Management, designed for career progressive management professional. The program will prepare for roles in Marketing Management, Business Development, Marketing Analysis, Digital Marketing and Digital Business
In today’s market, marketing department plays a major role in managing products and brands and reaching to customers besides helping the research team or product team in designing futuristic products. Marketing management is the process of developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segment. A Marketing Manager is responsible for brand audit, marketing strategy, implementation and planning, marketing project management, international marketing and customer relationship management.The Marketing Management (MM) specialization cover the modules on International Marketing,Read More
Customer Segmentation, Customer Relationship Management, Brand Management, Product Launch, Marketing Plan Development,Marketing Communication, Product Launch and Management, Market EntryStrategies and Distribution. The program will also cover the modules on product strategies and pricing
The one year MBA (Master of Business Administration) in Marketing Management is a comprehensive program designed for the marketing professionals who are looking forward for a great career in marketing domain. Post completion of the program, the learners will be awarded with a postgraduate diploma in Marketing Management from Cambridge International Qualifications, UK and an MBA in Marketing Management Universdiad Catolica de Murcia, UCAM.
The students enrolling with MBA in Marketing Management will undertake the core modules on International Human Resources, Strategic Change Management, Strategic Management and Leadership and Operations Management and specialized modules on International Marketing Management, Marketing Management and 21 st Century Globalization in First Part while in the second part the students will take the module on Socio – Economic – Legal Environment and a thesis work.
Marketing Management:This pathway is designed for learners who intend to specialise in Marketing
International Marketing Management: This module is designed to expose and help the students to gain an awareness of the various aspects of marketing in a global context. Understanding of contemporary theories and their applications in the research field of international marketing and management that provides the students with an opportunity to understand the global marketing environment.Read More
- Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organisations.
- Develop marketing plans with application of appropriate marketing models, tools and techniques
- Evaluate the processes involved in brand management and how they influence consumer behavior
- Evaluate the skills set needed as a creative marketer to launch new products/services in a dynamic global marketplace.
Consumer Behavior and Marketing Channels:
This module is designed to help students understand the influence consumer behavior has on marketing activities. Students apply psychological, social and cultural concepts to marketing decision making. Topics include the importance of consumer behaviour and research; internal influences such as motivation and involvement, personality, self-image, life-style, perception, learning, attitude formation and change, and communication; external influences such as culture, subculture, social class, reference groups and family, and the diffusion of innovations; and consumer decision making.
- Analyse consumer motivations and decision process
- Examine Market segmentation and how segmentation can inform marketing strategy
- Develop a substantial understanding of marketing situations in an analytical manner
- Effectively produce, interpret and analyse written text and business presentations for creating effective marketing channels.
The dual certification MBA Program at ESBF will be facilitated by renowned faculty with decades of experience in the domain. During the program, the students will be exposed to industry specific case studies, business simulations and extempore. All the students enroll for MBA program will have access to the library of Exeed School of Business and Finance, Ebrary access with 1000s of journals and books, regular industry leader visits and career fairs
During the program the student can join sports club,Read More
Entrepreneurship club and professional development club. As a part of the program, the students will visit innovation centers, large organizations, accelerators and promising start ups across the UAE region. The student also has an option of attending an in company career fair with participation from UAE’s best companies. Post completion of the program, the student has an option of attending the university convocation in the campus of UCAM, Murcia, Spain.
Delivery – Online:
The program will be deliver through state of the art online learning system and all the learners will have access to international journals and books. All the programs will be deliver by international faculty and student can attend the live lectures from senior international faculties by logging in the system. All the sessions will be recorded and the students can listen the lectures at free time. The LMS has option for doubt clarification session and online classroom activity. The classes will be held twice a week (Sunday and Tuesday) for three hours each.
Delivery – Classroom:
For the learners who wish to attend classroom session, Exeed School of Business and Finance will facilitate classroom sessions every Friday at its campus in Sharjah, United Arab Emirates. All the sessions will be deliver by senior faculties. All the learners will also get access to the state of the art learning system which has option for uploading assignment and reference materials and journals.
About UCAM :
UCAM is a university with excellence based out of Murcia, Spain. Started in the year 1995, UCAM has an active student base of 17,0000 learners and has an academic staff of more than 1000. The MBA program at UCAM, Murcia, Spain is accredited by ANECA and UCAM is a member of ENQA, Universia and EUA. UCAM has a strategic partnership networks of more than 280 universities including Stanford, National University of Singapore and National Technological University. UCAM has a corporate strategic partnership with industry leaders including Coca Cola, Microsoft, Soft and SAP Consider as university of sports, UCAM has more than 80 Olympiads as its alumni
Practical Experience is the most important aspect, more than just a degree, it helps you gain great experience and gives you the ability to create your own management tools.
UCAM – ESBF follows assignment based assessment approach and student has to submit an assignment after each module.
To encourage continuous learning and to support education for all, UCAM offers scholarship for working professionals. Students can avail a scholarship of upto 20% based on academic achievements and work profile.
All the students interested in joining UCAM – ESBF program can get their candidature evaluated by submitting their documents including latest education certificate copy, resume and a passport copy to firstname.lastname@example.org
UCAM follows a modular/rotational intake and learners can take the admission at the start of each module. For admission support mail your enquiries to email@example.com
The MBA program in Accounting and Finance will help professionals in getting 30 CPEs for CPA. The one year MBA program will also help the professionals in orienting for CMA. During the program, the students will be supported for ACCA, CMA, CIMA and CPA certifications. The student success manager will also help you career services like CV building, Profile building, Recruiter Introduction and Job Search Support.